If you haven’t visited Scarfolk before, you’re in for a treat. The town occupies a corner of the internet perpetually stuck in the 1970s, with a blog that churns out bits of its municipal visual history. I talked to its ‘mayor’, Dr. R. Littler, about creating an online world via graphic design, dark storytelling and an even darker sense of humour…
Droga5 New York has created the first TV ad campaign for Spotify, which aims to position the music streaming service as the place ‘For Music’.
DDB Brussels has attempted to tackle the growing TV advertising challenge of viewers’ fast-forwarding through ad breaks with its new commercial for Volkswagen. Described by the agency as a new format of advertising, the Volkswagen Beetle ‘Slowmercial’ doubles up as a quasi-print ad when fast-forwarded, and can thus be enjoyed – or at least taken in – at normal speed as well as high speed.
The Bear, the hilarious commercial for French TV channel Canal + by agency BETC, was the most awarded TV commercial of the past year according to The Gunn Report which compiles lists of the most-awarded ads worldwide during the previous 12 months.
As this weekend’s US Super Bowl sporting bonanza approaches, brands have been whipping up interest in their planned break-time TV commercials
This week’s round-up of ads from around the world includes a nod to Leica’s photojournalism heritage, another monochrome tale of Guinness pluck and charm, and a tongue-in-cheek take on fashion’s obsession with ‘street style’.