May
23
YCN Studio creates ChildLine animation for abuse victims
YCN Studio and Buck Los Angeles have created a powerful animated advert for counselling service Childline encouraging children to report sexual abuse.
Category Archives: Advertising
May
23
Can you predict the final?
Player performance data has now become a massive influence in professional football, with every pass and tackle meticulously logged for analysis. Adidas has tapped into the trend for an integrated campaign ahead of the Champions League final allowing users to predict what will happen
May
23
CR June issue: the Hipgnosis archive
Pink Floyd fans may recognise the cover of our June issue. It’s the original marked-up artwork for Dark Side of the Moon: one of a number of treasures from the archive of design studio Hipgnosis featured in the issue
May
22
Animated tribute to Land Rover fans created with their help
Thousands of online users’ photos helped produce this little ‘Thank You’ film from Land Rover to its Facebook fans. Created by Wunderman NY with Trunk Animation, the project invited fans to send in personal snaps for use in the video celebrating the brand reaching one million Facebook fans.
May
20
4creative explores dating dilemmas for ‘mating season’
How does a lonesome giant tortoise find a new love interest? Well, it’s complicated, as this new ad by 4creative points out.
May
20
Army aims to attract new recruits with boots-eye-view
The British Army is launching an extensive recruitment campaign today, hoping to attract new recruits with a unique glimpse of army life – told from the point of view of a pair of army boots.
May
20
Virgin Records celebrates 40 years of disruption
Virgin Records is launching an exhibition, an art book and a compilation CD as part of a campaign to celebrate its 40th birthday. CR spoke to designer Adrian Shaughnessy, who is working the project, to find out more.
May
17
Polycell’s unsightly crack
It seems like a punning opportunity so good that we’re amazed it hasn’t been exploited before but a new ad for Polycell gleefully cashes in on the fun to be had with the coincidence of builders and ‘unsightly cracks’
May
16
Are students getting their money’s worth?
Are UK universities failing to provide adequate tools and technology services to students? A survey of first years commissioned by Adobe suggests that many institutions are falling short of expectations
May
15
Oreo ad celebrates the wondrous powers of its cookie
Oreo has launched an animated campaign to spread the good will allegedly induced by its famous cookies, imaging their powers of turning fairytale monsters into peaceful and fun-loving friends.